Adventures Unlimited Marketing Campaign

Morris Group LLC | Lead Graphic/Web Designer

During this client project, I had the pleasure of working with Adventures Unlimited, a white water rafting company on the Ocoee River. I led graphic design and media creation of a 3 part campaign. The goal was to capture the energy and excitement of the rafting experience while staying true to the brand’s adventurous identity and driving traffic.

I first began with making 3 billboards seen on digital billboards in Buford and Cummings Georgia. I was even able to go see these boards in person! The next phase in this campaign was the landing page. After increasing brand awareness and driving traffic to the main site, I launched a landing page. The primary goal of this page was to create a place to offer site visitors additional discounts.

In conjunction with the launch of the landing page, we also began sending weekly email newsletters to a targeted client list.

Additional digital billboards and a holiday-themed email newsletter were also used during the duration of this campaign.

All marketing materials seen here were designed and created by me.