Frosty Delights

For this project, I collaborated with two classmates acting as clients to develop the brand identity for Frosty Delights. We began with collaborative meetings to define the moodboard, establishing the brand’s color palette, typography, textures, and tone. The clients specifically requested reds and blues in the palette to reflect the brand’s origins and create a distinctive identity that stood out from competitors, who often use more playful or typical industry colors.

I created a series of thumbnail sketches and refined the top two directions, ultimately producing a final logo selected by the clients. To showcase the brand in context, I developed mockups for business cards, packaging, bus advertisements, and additional collateral.

This project strengthened my skills in brand development, collaborative design, color strategy, and applied mockups, resulting in a cohesive identity tailored to the client’s vision.