Erato Wine Company

For this assignment, I was tasked with creating a logo and slogan to represent a luxury red wine brand with elegance and sophistication. I developed Erato, named after one of the nine Greek Muses, which inspired the slogan: “Crafted for the divine.”

The process began with sketching multiple logo concepts on paper, which I refined digitally in Adobe Illustrator. I selected a color palette inspired by the rich tones of wine to reinforce the brand’s luxurious feel.

To showcase the branding in context, I created mockups in Adobe Photoshop, first displaying the logo on a wine bottle. Using layer masks, I isolated the bottle and imported it into Illustrator to design a billboard advertisement. Finally, I applied a second Photoshop mockup to present the billboard design in a realistic setting.

This project strengthened my skills in branding, logo development, color selection, and integrated mockups, resulting in a cohesive and elegant brand identity.