Green House Grounds

For this student assignment, I created Green House Grounds, a coffee shop designed as a relaxing space to study, enjoy healthy food, and be surrounded by plants, which are also available for purchase.

The project began with market research, collecting references and competitor insights to inform the brand direction. I designed an original logo in Adobe Illustrator and developed a suite of promotional materials, including bus advertisements and branded merchandise. To visualize the digital presence, I created a basic website layout in Google Sites, demonstrating how the brand could translate online.

This project allowed me to explore brand identity development, logo design, promotional materials, and digital presentation, resulting in a cohesive, welcoming brand that reflects the concept and atmosphere of Green House Grounds.