Wild Lather Branding

For this student assignment, I was tasked with developing a brand, logo, and two package designs. I created Wild Lather, a natural and organic soap brand, emphasizing simplicity and an earthy aesthetic.

The process began with sketching over 10 logo concepts on paper, which I refined down to five digital drafts in Adobe Illustrator. Using Illustrator, I designed layouts for the soap bottle, soap bar, cube box, and brand buttons.

To showcase the packaging in a realistic context, I produced mockups by printing the designs for the soap bar, cube box, and buttons and photographing them. The soap dispenser and tote bag mockups were created digitally in Adobe Photoshop.

This project strengthened my skills in branding, logo development, packaging design, and product mockups, resulting in a cohesive visual identity across multiple touchpoints.